The most innovative social carbon credit platform to be launched.


1st Tier SOLD OUT

2nd Tier ON-GOING


Q4 2018


W Green Pay

W Green Pay ("WGP") is a Stellar-compliant token that operates on the Stellar blockchain. The aim of W Green Pay is to increase the public’s participation in GHG (Greenhouse Gas) reduction. W Green Pay will provide the means of incentivizing the public for their GHG reduction efforts.

The HOOXI App will serve as the platform for users to be rewarded by completing GHG reduction tasks.


Following the Korean government’s pledge made at Copenhagen Accord in 2009, the country aims to reduce GHG emission by 37% by 2030.

The Korean government selected W-Foundation to lead the “Nation-wide Public Movement to Reduce GHG Emission (HOOXI Campaign)”.

To support the government’s GHG emission reduction efforts, W-Foundation will launch a mobile application called HOOXI App that monitors and rewards the effort of individuals and the public to reduce GHG emissions.


The most innovative social carbon credit platform to be launched.

W Green Pay (WGP), the blockchain from HOOXI, Korea's government-backed Greenhouse Gas (GHG) reduction campaign, is issued to reward general public's contribution to reducing GHG emissions under Korea's KETS (Korea's Emissions Trading Scheme) market.

WGP is a reward method to GHG reduction efforts on the anticipated HOOXI app. Users will be able to:

Exchange mission points gained from the completed tasks to W Green Pay

Spend W Green Pay at internet shopping malls (partners of W-Foundation)

Use W Green Pay as a payback system on their credit cards


An international non-profit organization established in 2012 and a designated donation organization entitled by the Ministry of Strategy and Finance of Korea, is the philanthropic foundation behind the HOOXI campaign. Using the anticipated HOOXI mobile application, individuals can perform GHG reduction missions to collect mission points, which can be exchanged for WGP.

HOOXI Application

HOOXI App will track and aggregate individuals’ GHG reduction data, based on which W-Foundation will be allocated National Emission Permits (NEPs) - carbon emission units traded in the Korean market. Through HOOXI campaign, financial incentives of NEP-based carbon trading will no longer remain as the sole domain of corporations and institutions and will be open to individuals.

W Exchange

W Exchange, under the Korea Electric Power Corporation (KEPCO) approval, will be launched in March 2019. W Exchange is expected to be a KETS-eligible business entity. The allocated NEPs of HOOXI App are expected to trade at KRX using W Exchange.

Hooxi Campaign Sponsors

YG Entertainment, Hotel Lotte DFS Co., Ltd., Lotte Homeshopping, Philip Morris Korea Ltd., Korea Management Association, Wumart Stores, Inc. (China), Hansol Chemical, Hansol Oak Valley, Borim CS, FnGuide Inc., Sungdo Engineering & Construction, Korea Business News Co., Ltd., YJM Games Co., Ltd., Cleantopia, NET TV Co., Ltd.

Honorary Ambassadors

More than 300 Korean celebrities, including K-pop stars, support HOOXI Campaign as honorary ambassadors of W-Foundation.

Infinite, Lydia Ko, Ailee, Jang Hyuk, Kim Tae-Woo, IOI, Eddy Kim, Shim Hyung-Tak, Max Changmin, Choi Si-Won, Donghae, Kim Yu Jung and Alberto are several of the major ambassadors. There are many more Korean celebrities working with W-Foundation as honorary ambassadors.



The One

Lydia Ko

Jang, Wookhyuk

Changmin (TVXQ)

Choi Siwon

(Super Junior)


(Super Junior)

Kim, Jinho

(SBS Producer of 'Law of the Jungle')

Kim, Jongguk

Alberto Mondi

Kim, Hyungjun

Eddy Kim

Baek, Seonghyeon


Kim, Yujung

Yeo, Jingu


(Girl's Generation)

Seo, Muntak

Bobby Kim



Yoo, Inyeong

Lee, Eungyeol

JK Kim Donguk

Cheon, Hyeonmu


Kwon, Hyeoksu


Jang, Hyuk

KETS (Korea’s Emissions Trading Scheme)

In 2009, Korea made a pledge at the Copenhagen Accord to participate in the global movement to reduce GHG. By 2030, the Korean government aims to reduce GHG emissions by 37% from its business-as-usual scenario. In 2015, Korea launched its Emission Trading Scheme (KETS), which is the second largest in scale after the European Union Emission Trading Scheme at the point of writing.

Korea’s Cap-and-Trade system mitigates GHG emissions through market mechanisms. It applies to approximately 600 companies that account for over 68% of Korea’s GHG output (Korea Carbon, 2018). A cap that determines the maximum emission level that companies are permitted was set by the government. When a company exceeds the cap, the company has to purchase additional National Emissions Permits (NEP) from the market at market price or has to pay a penalty to the government.

The penalty for non-compliance with the KETS is three times the average market price per unit of tCO2e. The maximum penalty is capped at KRW 100,000 per tCO2e (approximately US $93/tCO2e equivalent).

Source: The International Emissions Trading Association (IETA), 2015

NEP (National Emissions Permit)

NEP Validation

The Ministry of Environment validates Korea’s NEP, and the NEP is exchanged at the prevailing market price. Despite the increasing demand for NEP in the market, the allocation of NEP by the Ministry of Environment is limited. The price of NEP per ton is high at approximately KRW 22,000 (US $20) as of April 14, 2018. This is higher than EU’s CER that is priced at approximately Euro 13.84 (approximately KRW 17,700) as of April 16, 2018.

NEP Market Size

Approximately 600 companies participate in carbon emission trading in Korea. The market size of NEP rapidly increased from a baseline of KRW 57.3 billion in 2015 when KETS started to KRW 194.6 billion in 2016 and KRW 438.5 billion in 2017 (validated data from January to October, 2017) (The Ministry of Strategy and Finance of Korea, 2017). The Korean government expects the NEP market to continue to grow in the coming years.


WGP Ecosystem

Individuals can easily set up user accounts on the HOOXI application. As application users, individuals can select among many simple predefined missions such as taking the public transport, reducing electricity usage or purchasing identified eco-products.

Examples of how to collect WGP as a payback for credit card usage:

Buying from W Green Pay partnered businesses

Purchasing identified eco-products

Taking public transportation

Token Sales

The total number of W Green Pay issued will remain constant at 1 billion tokens.

Of the total 1 billion WGP, only 200 million WGP (20%) will be open for private and public sale, and 800 million (80%) WGP will remain without sale at this ICO event. The use of the 800million unsold WGP is as following:

  • 200 million (20%): held by the WGP issuer (lock-up for period of six (6) months from the end of public sale)
  • 200 million (20%): allocated to HOOXI App to provide as reward to HOOXI Campaign participants
  • 400 million (40%): reserved for future sale (lock-up for period of six (6) months from the end of public sale)
Token Name W Green Pay
Token Symbol WGP
Platform Stellar
Token Supply Fixed supply of 1 billion, 200 million for sale
Currency Accepted XLM / ETH / BTC / USD
Token Price US$2 per token
Private Sale Date May to October, 2018
Public Sale Date Q4 2018
Soft Cap US$25 million
Hard Cap 200 million WGP
Lock-up Period W Green Pay held by the Team shall be subjected to a lock-up period of six (6) months from the end of public sale


  • GHG Reduction Campaign (HOOXI Campaign) Declaration Ceremony

    Beautiful World by W-Foundation

  • Talk about Love by W-Foundation

    Together As One by W-Foundation

  • GHG Reduction Campaign (HOOXI Campaign) Committee Inauguration Ceremony



    Korea's Largest Government-backed HOOXI Campaign Ventures into Blockchain



    Korea’s Government-backed HOOXI Campaign Issues W Green Pay (WGP), First Blockchain Enabled Reward System For GHG Reduction by Individuals



    Korea’s Government-backed HOOXI Campaign Issues W Green Pay (WGP), First Blockchain Enabled Reward System For GHG Reduction by Individuals



    Korea’s Government-backed HOOXI Campaign Issues W Green Pay (WGP), First Blockchain Enabled Reward System For GHG Reduction by Individuals



    Korean Government-backed HOOXI WPG Campaign Launches into Blockchain



    Korea's Largest Government-backed HOOXI Campaign Ventures into Blockchain



    Korea's Largest Government-backed HOOXI Campaign Ventures into Blockchain



    Korean Government-backed HOOXI WPG Campaign Launches into Blockchain



    Korea’s Government-Backed HOOXI Campaign Issues W Green Pay (WGP), First Blockchain Enabled Reward System for GHG Reduction by Individuals


  • AFP

    W Green Pay (WGP) - The Global Solution to Greenhouse Gas (GHG) Reduction



  • Dec 2017

    • HOOXI Campaign Declaration

  • Apr 2018

    • HOOXI Campaign Committee Inauguration

    • W Green Pay Certification in Singapore

  • May - Oct 2018

    • W Green Pay Private Sale

  • Q4 2018

    • W Green Pay Public Sale

  • Mar 2019

    • W Exchange Launch


Wook Lee


Kyung Keun Hong

President, W-Foundation

Youree Lee PH.D.


Bruno Wu

Director of Strategy


Financial Adviser

Chen Shun Teng

Business Adviser

(Group Strategy & Corporate Affairs Manager at WWRC Holding Pte. Ltd. “WWRC Group”)

Alex Sung-Hyeok Hong, Msci, MSc.

Director, W-Foundation

(Director of HOOXI Global and CEO of AZworth Trust)

Chris Low

Technology Adviser

(Managing Partner and Executive Chairman at Novum Capital)

Jeremy Khoo

Business Development Adviser

(Group CEO iFashion Group, Crypto Fund Partner, Blockchain Entrepreneur)

Irwin Chee

Business Development Adviser

(Venture Capital Partner, Crypto Fund Partner, Blockchain Consultant)

Seonggu Ryu Ph.D.

Adviser/Chief Relationship Officer

(Professor, Seokyung University)

Chuljun Kim M.D.

Adviser/Chief Technology Officer

(Chairman/Medical Doctor, Daejeon Wellness Hospital)

ADVISERS (W-Foundation, HOOXI Campaign)


Im, Jongseong

Member, National Assembly of Republic of Korea

Yoon, Kwansuk

Member, National Assembly of Republic of Korea

Kim, Beongwook

Member, National Assembly of Republic of Korea

Oh, Jangsup

Former Minster, Ministry of Construction and Transportation

Lee, Sanghui

Former Minster, Ministry of Science Technology

Ma, Changwan

Vice Minister for Planning and Coordination, Ministry of Science and ICT

Legal Profession & Financial Institutions

Ko, Eunseok

Chief Prosecutor, Bucheon, Incheon District Supereme Prosecutor’s Office

Kim, Chadong

Professor in Department of Law & Former Judge of Seoul High Court, Hanyang University

Park, Huiseung

President Lawyer & Former Chief judge of a district court, Pyeong San (Law Firm) & Suwon District Court

Jang, Ilsuk

Chairman, New Finance Society Institute

Choi, Huinam

President, Korea Investment Corporation (Sovereign Wealth Fund)

Media & Entertainment

Song, Jaejo

President, Korea Economic TV(Broadcasting Network)

Dongyul Seok

Public Relations Adviser (Deputy Director of Dong-A Daily News)

Min, Yongjae

President, YJM Games(KODAQ listed IT Company)

Park, Junhee

Chairman, inet-TV (Broadcasting Network)

Yoon, Ilsang

Highly Recognized Musician in Korea (Songwriter, Composer)

Corporations & Organizations

Kim, Jongryang

Chairman, Hanyang University (Major University in Korea)


Chairman, Hansol Chemical

Choi, Jonggu

President, Eastar Jet (Airline)

Kim, Peter

Chairman, JIOS AEROGEL (Major Corp. in Advanced New Materials)

Kwon, Ryan

President, Jimei Korea (Major Real Estate Developing Corp. in China and Korea)

Park, Jonghwa

CEO, KR Industry (Major Construction Corp.)

Moon, Gyeonghwan

CEO, SCGO (Major Real Estate Developing Corp.)

Lee, Bonggyu

Executive Director, Hanyang (Major E&C Corp.)

Kim, Dongman

Chairman, K-Khan (Major Construction Corp.)

Choi, Youngeun

President, Mantoss Power (Major H&R Outsourcing Corp.)

Hong, Nanggi

Executive Director, Kumho Construction (Major E&C Corp.)

Chun, Jonggi

Chairman, Seegene Medical Foundation (Global Clinical Testing Organization)

Please click on the link for more information on
over 160 leaders and influential figures advising
W-Foundation and HOOXI campaign:




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In the event if you do not agree for W Green Pay to process your data, please notify W Green Pay via email at



This Terms of Service (“Terms”) serves as a legal contract between W GLOBAL INVESTMENT PTE. LTD. (“WGI”) and yourself (“You”). By accessing or using any of the services provided by WGI (“Service”) on our Website (“Site”), you agree that you accept to the terms and conditions contained within these Terms. If you do not agree to these Terms, do not use the Service.


WGI owns and retains all rights, title and interest in and to the Services and the Site, including but not limited to all software information, data and Intellectual Property related to the aforementioned. Any reproduction or redistribution of the Service or the Service content is strictly prohibited, and we reserve the right to terminate our Service to you if you were to violate the Terms.


WGI operates the Site to support the W Green Pay Token Sale (“Token Sale”). The Site allows you to purchase WGP Token. Please see the Whitepaper available on the Site for details of the WGP Token. Any sale of WGP Token is subject to the terms and conditions set out in the Whitepaper which can be downloaded from You are required to read and understand the Whitepaper, including the terms and conditions, before participating in the Token Sale or purchasing WGP Token. WGI reserves the right to control, manage and/or modify the Whitepaper and the terms and conditions of the Token Sale sold via our Services. As such, you are strongly advised to refer to the latest Whitepaper based on the version number and date. For the avoidance of doubt, WGI is not obliged to notify you of any changes to the Whitepaper.


WGI does not exercise any control over any third-party websites or services which may be available on the Site. Therefore, you agree that WGI is not liable for any services provided by the third-party website that you were directed to and you shall be subjected to the terms and conditions of the respective third party. You agree that you will be using the third-party services at your own risk. Hence, WGI will not be liable for any losses, damages, costs or other expenses arising from your use of third party services.


In order to participate in our WGP Token sales and/or to use WGI services, you may be asked to fill up a form (“Account”) as it is necessary to obtain certain information about you in order to ensure that the purchase of WGP Token by you complies with applicable law or regulation. You may be required to provide certain information and this information shall include and is not limited to your name, email address, nationality, country of residence and relevant supporting documentation. You acknowledged that you shall provide this information as per requested as well as to provide further information promptly upon request to complete the purchase. You also acknowledge that all information provided shall be accurate, current and it is your sole duty to ensure that the information provided shall be updated constantly to keep it accurate, current and complete.

WGI reserves the right to suspend your registration or refuse your purchase of WGP Token if: (a) we do not receive any information from you that is able to determine that it is permissible to sell WGP Tokens to you under applicable laws and regulations; and/or (b) if it is suspected that information provided by you is inaccurate, not current or incomplete.


WGI reserves the right to terminate your participation without prior notice, if you: (i) violate the Terms, or; (ii) use the account for illegal or improper purposes, or; (iii) use the Service for illegal or improper purposes, or; (iv) infringe a third party intellectual property rights. Once your account has been terminated or suspended due to the aforementioned reasons, all benefits and user’s right shall be revoked, and no refund will be granted to you.


You warrant that you will not use our services for any fraudulent, unlawful or abusive purpose.

The content of the Site is provided on an “as-is-where-is” basis without representations or warranties of any kind. WGI makes no warranties or representation about the accuracy or completeness of the content of the Service and the Site and assume no liability or responsibility for any loss, damage, and/or penalty faced by you for using our Services and/or the Site. WGI does not guarantee and is not responsible to perform any verification of information provided by you, the accuracy of your information provided is your sole responsibility.


You understand that any purchase of WGP Tokens carries a high risk of losing the entire amount which you paid for the WGP Tokens. Hence, you shall waive all rights to seek any legal remedy on your own or through any class action litigation in order to recover the purchase amount from WGI. Nothing in this Agreement nor any conversation and communication made by WGI, verbal or non-verbal, shall imply a positive or punitive return on investment from the amount you paid for WGP Tokens or that the Tokens will carry forth its intended usage. You further warrants that by losing the entire purchase amount, it will not adversely affect your livelihood, obligations and dependents. For avoidance of doubt, WGI hereby expressedly states to you that the purchase of the WGP Tokens represents a financially high risk activity and that you shall fully bear all losses which maybe incurred from this purchase.


WGI does not warrant that the Service and/or Site are error free or will operate without interruption or are compatible with all equipment and software configurations. WGI shall not be liable for any loss whatsoever arising from the use of the Service or Site. WGI shall not be responsible for any system failures or other interruptions that may affect your purchase process.


WGI shall not be liable to you or any third party under any circumstances (including negligence or breach of statutory duty) or otherwise for any indirect or consequential loss or damage of any kind including punitive or exemplary damages or losses, including but not limited to damages for loss of profits, goodwill, use, data or other intangible losses which may be incurred in connection with WGI or its services and site. WGI shall not be liable for any unauthorised transactions arising from unauthorised, illegal or fraudulent use of the service and site.


WGI reserves the right, in its sole discretion, to revise or modify these Terms at any time, and you agree to be bound by such revisions or modifications. You are responsible for viewing these Terms periodically. Your continued use of the Site or Service after a change or modification of these Terms will constitute your acceptance of the revised Terms. If you do not agree to the modified Terms, you should refrain from using our Services and the Site.


The Terms shall be governed by the law of the Republic of Singapore.

In the event if you do not agree for W Green Pay to process your data, please notify W Green Pay via email at


Chairman, W-Foundation

Founder and Chairman of W-Foundation, philanthropist, and entrepreneur. Built global network to enable public-private partnerships with governments, corporations, and institutions. Established Global Climate Refugee Fund with global donors and grew W- Foundation into influential Global Nature Conservation Organization. Bachelor of Law from Hanyang University.


CEO, W-Foundation

Co-Founder and CEO of W-Foundation, W-HY R&D, Hooxi Research Institute, and COO of Hooxi Foundation (USA). Extensive investment and corporate banking experience at Shinhan Macquarie Financial Advisory and Sumitomo Mitsui Banking Corporation, with Ph.D., M.A., and B.A. in International Business from Ewha Womans University. Currently lectures at Ewha and Hanyang Universities.


Financial Adviser, W-Foundation

23 years’ experience in banking, consulting, and new business development at Bank of America Merrill Lynch, Citi, Oliver Wyman, and Samsung Corporation, with M.B.A. from Stern School of Business, New York University, and B.A. in Economics and Political Science from The George Washington University.


Public Relations Adviser, W-Foundation (Deputy Director of Dong-A Daily News)

25 years’ experience as a leading, influential journalist, Vice Chairman of the International Federation of Journalists, Chairman of Korea Press Photography Association. Adjunct Professor of Media & Communication at Hanyang University.


Adviser/Chief Relationship Officer, W-Foundation (Professor, Seokyung University)

25 years’ experience in strategic planning, group management consulting, and marketing at Samsung Group, most recently as Vice President of Marketing Strategy Group at Samsung Electronics. Professor of Business Administration at Seokyung University.


Adviser/Chief Technology Officer, W-Foundation (Chairman/Medical Doctor, Daejeon Wellness Hospital)

20 years’ experience as a medical doctor, entrepreneur, and investor. As CEO of a major hospital, led high profile M&A and investments in the medical industry. Currently developing blockchain technology for the medical industry to securely store health records. Assistant Professor of Rehabilitation Medicine at Chungnam National University.


Director of Strategy, W-Foundation

High-profile media mogul from China. The Founder, Co-Chairman and CEO of Sun Seven Stars Entertainment & Media Group Limited, one of the biggest private media and investment companies in China. Major shareholder of DBOT, The Delaware Board of Trade Holdings Inc., the first and only blockchain based Alternative Trading System fully licensed by the SEC. Bruno is also the former Chairman of Sun Media Group and former Director of Shanda Group. Bruno and his wife (Yang Lan, one of the most popular celebrities in China) made the 2016 Forbes China Rich List with an estimated fortune worth $1 billion.


Business Adviser, W-Foundation (Group Strategy & Corporate Affairs Manager at WWRC Holding Pte. Ltd. “WWRC Group”)

In charge of charting future growth through overseas expansion, JV/partnerships and M&A at WWRC Group, a Pan-Asian Chemical Distributor with the presence in 16 Asian Cities. Prior to joining WWRC Group, worked in banking with Citi and OCBC. Bachelor of Engineering (Materials Engineering) with First Class Honors Degree from Nanyang Technological University.


Technology Adviser, W-Foundation (Managing Partner and Executive Chairman at Novum Capital)

Successful serial entrepreneur having built one of the largest social gaming site in Southeast Asia, called Viwawa. Co-founded SoftPay Mobile, the largest Mobile POS company in Vietnam. Graduated with a BSc. Merit in Computer Science from the National University of Singapore.


Business Development Adviser, W-Foundation

International business operator, founder and blockchain entrepreneur who has successfully exited 3 venture funded companies. Currently Group CEO of retail conglomerate iFashion Group and is co-leading MC Payment's public listing on the SGX. Jeremy is heavily involved in blockchain projects and has been instrumental in the sale of more than US$100M in tokens for 8 companies.


Business Development Adviser, W-Foundation

Lead Consultant at Novum Capital specialising in Blockchain Applications, ICO Consultancy and Investor Relations. To date, ICO projects that he has managed have sold tokens in excess of US$100M.


President, W-Foundation

President of W-Foundation, Chairman of Hooxi Global and Chairman of Truben Investment Group. Truben Investment Group manages one of the biggest investment funds in Korea, with focus on infrastructure and long term capital projects. One of the businesses Truben Investment Group owns is the National Sports Lottery of Korea called K-toto, which is operated under an exclusive license agreement with the Korean government. Annual sale of the K-toto is approximately 5 billion USD.


Director, W-Foundation (Director of HOOXI Global and CEO of AZworth Trust)

With 10 years experiences in private equity fund and strategic consulting specializing as a science/technology expert as well as being a famed motivational speaker. Alex holds master's degrees in theoretical physics from Imperial College London and in history and philosophy of natural sciences from UCL. Currently serves as CEO of AZworth Trust, the parent company for Truben Investment and shareholder of HOOXI Global, managing various portfolio and business.